If you’re an Amazon seller, you probably know that running ads is a game-changer. But let’s be real—just setting up an ad isn’t enough. You need to know how to optimize it so you’re not just throwing money at Amazon and hoping for the best.
In this blog, I’ll walk you through how to create and optimize Amazon Ads the right way—so you can get more sales, better ROI, and lower ad costs. Ready? Let’s dive in! 🚀
Step 1: Choosing the Right Amazon Ad Type
Amazon offers three main types of ads:
1️⃣ Sponsored Products – These appear in search results and product pages. Great for individual product promotion.
2️⃣ Sponsored Brands – These showcase multiple products with your logo at the top of search results. Best for brand awareness.
3️⃣ Sponsored Display – These target customers outside Amazon (like on third-party websites). Perfect for retargeting.
👉 Which one should you choose?
If you’re just starting, go for Sponsored Products—it’s simple and effective. Once you’re comfortable, add Sponsored Brands and Sponsored Display to expand your reach.
Step 2: Setting Up Your First Amazon Ad Campaign
Here’s how you can create an Amazon Ad in just a few minutes:
1️⃣ Log into Amazon Seller Central and go to “Campaign Manager.”
2️⃣ Click “Create Campaign” and choose your ad type.
3️⃣ Pick Manual Targeting (for better control) or Automatic Targeting (if you’re new).
4️⃣ Set your daily budget (start small—$10 to $20 is fine).
5️⃣ Select your target keywords and products to advertise.
6️⃣ Write engaging ad copy that highlights benefits, not just features.
7️⃣ Hit “Launch Campaign” and you’re live! 🎉
Pro Tip: If you’re unsure about keywords, start with broad match and later refine to exact match based on performance.
Step 3: Optimizing Your Amazon Ads for Better Results
Now that your ads are running, here’s how to make them perform better:
1. Use the Right Keywords 🔍
- Start with high-converting keywords (use tools like Helium 10 or Amazon Keyword Planner).
- Check your Search Term Report every week—see what’s working and remove bad keywords.
- Use negative keywords to block irrelevant searches and save money.
2. Adjust Your Bids 💰
- Set lower bids for broad match keywords.
- Increase bids for exact match keywords that bring sales.
- Lower bids on keywords that get clicks but no conversions (they’re draining your budget!).
3. Optimize Your Product Listings 🛒
Amazon Ads work best when your product page is optimized for conversions.
✅ Use high-quality images & videos
✅ Write a compelling product title & description
✅ Include bullet points with benefits
✅ Get positive reviews to build trust
Why does this matter? Because even the best ad won’t convert if your product page looks bad!
4. Monitor ACoS (Advertising Cost of Sale) 📊
ACoS = (Ad Spend ÷ Sales) × 100
- Keep your ACoS below 30% for profit.
- If ACoS is too high, adjust keywords & bids to improve performance.
Step 4: Scaling Your Amazon Ads for More Sales
Once your ads are profitable, it’s time to scale 🚀
✅ Increase your daily budget only for winning campaigns
✅ Expand your reach by adding new keywords
✅ Try Sponsored Brands & Sponsored Display for bigger exposure
✅ Use Amazon’s retargeting ads to bring back past visitors
But don’t rush! Scaling works only if your ads are already converting well. Otherwise, you’re just spending more on ads that don’t work.
Final Thoughts: Keep Testing & Improving
Running Amazon Ads isn’t a one-time thing—it’s a process of testing, tweaking, and improving. Even top sellers keep optimizing!
💡 Remember:
✔️ Start small, optimize daily.
✔️ Focus on keywords, bids & ACoS.
✔️ Always improve your product listing.
Follow these steps, and soon you’ll see better results, more sales, and lower ad costs!
Got questions? Drop a comment below! 👇 Let’s discuss how to make your Amazon Ads even better! 🎯
