Boost Your Website Conversions with Real Insights!
If you’re running an online store or any kind of website, understanding how your visitors behave is one of the most important things. You may have traffic coming in, but if you’re not converting that traffic into customers, you’re missing out big time.
This is where Microsoft Clarity comes in.
In this blog, I’m going to share how this free but powerful tool can help you understand what’s really happening on your website — and how it can help increase your conversions.
I’ve also made a full tutorial and review video on YouTube. You can watch it here:
📺 Watch Full Microsoft Clarity Tutorial
💡 What is Microsoft Clarity Tool?
Microsoft Clarity is a free behavior analytics tool from Microsoft that helps you see how people are using your website. It shows you heatmaps, session recordings, rage clicks, scroll depth, and more.
Basically, it helps you to see through your customers’ eyes and figure out what’s working and what’s not.
🚀 Key Benefits of Microsoft Clarity
Here’s why it’s worth adding to your website:
- 🔥 Heatmaps: Know where users click the most on your pages
- 📹 Session Recordings: Watch how visitors move around your site
- 💢 Rage Click Detection: Find frustration points instantly
- 🔁 Scroll Tracking: See how far people scroll on your product or content pages
- 💸 No cost: 100% free forever — no limitations
- ⚡️ Lightweight: It does not slow down your website
🧠 How Microsoft Clarity Helps to Boost Conversions
When you know what visitors are doing, you can make smart changes to improve their experience and increase your sales.
For example:
- If people are not scrolling enough, maybe your CTA button is too low.
- If they’re clicking on non-clickable items, you know where to fix confusion.
- If they’re dropping off at checkout, you can watch the recordings and see why.
You don’t need to guess anymore — you can see real data.
🛠️ How to Add Microsoft Clarity to Your Website
It’s actually super simple. Here’s how:
For any website:
- Go to clarity.microsoft.com
- Sign up with your Microsoft or Google account
- Create a project
- Copy the tracking code and paste it before
</head>in your site
For WordPress:
Use the free Microsoft Clarity plugin and just add your project ID.
For Shopify:
You can go to Online Store > Themes > Edit Code and paste the tracking code in the theme.liquid before the </head> tag.
I’ve shown this step-by-step in my YouTube tutorial here.
🤔 FAQs About Microsoft Clarity
Q: What is Microsoft Clarity tool?
A: It’s a free website behavior analytics tool by Microsoft that helps you understand how users interact with your website.
Q: What are the benefits of Microsoft Clarity?
A: You get heatmaps, session recordings, rage click tracking, scroll depth info, and all this for free.
Q: How can Microsoft Clarity help businesses?
A: It helps businesses improve user experience, find issues, and increase conversion rate by understanding visitor behavior.
Q: Does Microsoft Clarity affect performance?
A: No, it’s lightweight and doesn’t slow down your website.
Q: What is the Clarity tool used for?
A: It’s used to visualize user behavior like clicks, scrolls, and navigation patterns.
Q: How good is Microsoft Clarity?
A: It’s honestly one of the best free tools out there. Super useful and very easy to use.
Q: How do I add Microsoft Clarity to my website?
A: Copy the tracking code from your Clarity dashboard and paste it in the <head> section of your site. Or use plugins.
Q: What is Microsoft Clarity used for?
A: It’s used to improve your website based on real user behavior analytics.
Q: How to use Clarity tool?
A: Sign up at Clarity, install the code, and then start watching heatmaps and session recordings on your dashboard.
Q: How do I add Microsoft Clarity to Shopify?
A: Paste the tracking code in your theme.liquid file just before the closing </head> tag.
Q: Is Microsoft Clarity like Google Analytics?
A: Not exactly. Google Analytics gives numbers and charts. Clarity shows visual behavior — like recordings and heatmaps.
Q: Does Microsoft Clarity work with WordPress?
A: Yes, perfectly. You can use the plugin or add the code manually.
Q: Is Microsoft Clarity any good?
A: Yes! It’s very accurate, detailed, and best of all — free.
Q: How much does Microsoft Clarity cost?
A: It’s completely free. No hidden fees or upgrades.
Q: Why is clarity important for a website?
A: Because if you don’t know how users behave, you can’t fix what’s wrong. Clarity brings that transparency.
Q: What is the difference between Microsoft Clarity and Hotjar?
A: Both are behavior tools, but Clarity is 100% free, while Hotjar has limits and paid plans.
🧲 Final Thoughts
If you’re serious about growing your website or online store, tools like Microsoft Clarity are must-haves. They’re free, easy to use, and give you real behavior data — not just traffic numbers.
💥 It’s like having a CCTV camera for your website, so you know exactly what’s happening.
👉 Don’t forget to watch my full tutorial on YouTube to see how to install it and how to use it like a pro:
🎥 Watch Now on YouTube
Let me know in the comments below what tools you’re using, and if you’ve tried Clarity yet. 🚀
