If you own a Shopify store, one of the most powerful (and free!) tools you can use to grow your traffic and improve your SEO is Google Search Console (GSC). In this simple guide, we’ll walk you through how to set up Google Search Console for your Shopify store and explain why it’s important for your online success.
Step-by-Step: Set Up Google Search Console for Shopify
- Go to Google Search Console
Head to https://search.google.com/search-console and log in with your Google account. - Add Your Shopify Store as a Property
Click on “Add property” and choose the URL prefix method. Enter your full store URL (e.g. https://yourstore.myshopify.com or custom domain). - Verify Your Site
Choose the HTML tag option. Copy the meta tag Google provides. - Paste HTML Tag in Shopify
In your Shopify admin, go to Online Store > Themes > Actions > Edit Code. Find thetheme.liquidfile and paste the HTML tag just before the</head>tag. Click Save. - Verify in Google Search Console
Go back to GSC and click Verify. Done! Your store is now connected.
Why Google Search Console Matters for Shopify Stores
- Track how your site appears in Google search results.
- See which keywords bring visitors to your store.
- Find and fix SEO issues like broken links or mobile usability errors.
- Submit your sitemap to get indexed faster.
Pro Tip: Submit Your Shopify Sitemap
Shopify automatically creates a sitemap at: yourstore.com/sitemap.xml
In GSC, go to Sitemaps > Add a new sitemap and paste this URL. Click submit.
FAQs
Can you use Google Sites for ecommerce?
Technically yes, but it’s very limited. Google Sites doesn’t have built-in ecommerce features like Shopify, WooCommerce, or BigCommerce. You can add buttons, but not a full online store with payments, inventory, and order management.
Can I use Google Search Console for any website?
Yes! Whether it’s Shopify, WordPress, Wix, or custom-built, you can use GSC as long as you can verify site ownership.
How to do SEO for an ecommerce website?
Focus on keyword-rich product titles and descriptions, alt text for images, fast loading speed, mobile optimization, and getting backlinks. Use tools like Google Search Console and Google Analytics to measure and improve performance.
How do I get my Shopify store to show up on Google search?
First, connect your site to GSC and submit your sitemap. Then optimize your pages with proper SEO (titles, descriptions, keywords). Be patient—it takes time for Google to index and rank new stores.
How do you set up a Google Search Console for your website?
You sign in, add your website, verify ownership (via HTML tag, DNS, or other method), and submit your sitemap. The process is straightforward and free.
How do I create an ecommerce website on Google?
You can’t fully create an ecommerce store using Google only. But you can use tools like Shopify, then promote it via Google tools like GSC, Google Analytics, and Google Ads.
Are Google Sites good for selling products?
Not really. Google Sites is great for simple info websites or portfolios, but it lacks ecommerce functionality like product pages, checkout, and inventory tracking.
How do I enable ecommerce in Google Analytics?
If you use GA4, go to your account > Admin > Ecommerce Settings > Enable Ecommerce and Enhanced Ecommerce. Then connect it via Shopify’s GA4 setup.
Is the Google Search Console worth it?
Absolutely. It’s one of the best free SEO tools out there. It helps you understand what’s working and what’s not, so you can get more traffic and sales.
Final Thoughts
Using Google Search Console for your Shopify store is a no-brainer if you want more visibility and sales. It’s easy to set up, 100% free, and gives you real data on how your store performs in Google.
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